Dolce Hotels & Resorts has introduced its own "preferential" euro exchange rate for in an attempt to attract UK event bookers to its European properties.
The "Dolce exchange rate" will see event bookers in the UK benefit from €1.2 for every £1 for any complete meetings package across its six European properties.
The company is also offering an agency commission of 12% in order to make travelling to Europe a more viable option.
The group said the rate would "incentivise those put off by the pounds devaluation against the Euro and its negative impact on European travel".
Philippe Attia, Dolce senior vice president of Europe said: "The preferential Dolce Hotels & Resorts exchange rate will enable bookers in the UK to take advantage of our range of specialised conference venues in Belgium, France, Germany and Spain in a cost effective manner.
"We are confident that our new offer will enable more delegates from the UK to experience the Dolce difference".
Dolce, which owns six properties across Europe, was founded in 1981 by Andy Dolce, who is still a substantial shareholder and chief executive. It currently has 20 properties in North America.
The scheme follows similar initiatives from Red Carnation Hotels and OneAldwych hotel in London, which have offered a fixed rate of $1.8 to the pound as well as all-inclusive packages to encourage foreign visitors to come to the UK.
By Gemma Sharkey
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