Serviced apartment provider Lamington Group is to launch the first example of what it claims is a new concept, "hometels", which aim to bridge the gap between Airbnb and a hotel.
The 71-bedroom venue, which Lamington Group says is a flexible living environment with the best parts of home combined with the services and security of a hotel, will open in Southampton in June.
It is the second site under the Room2 brand, following a pilot in Hammersmith that launched in 2016, offering what the company claims is a "completely different approach" to staying away from home.
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