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German group opens mid-market hotel in Soho, London

21 March 2017 by
German group opens mid-market hotel in Soho, London

Berlin-based property company Land Union Group has opened its first hotel in the UK, with the launch of the 58-bedroom Mimi's in London's Soho.

Located on Frith Street, the six-storey hotel, which has been built behind a Victorian façade, is aimed at guests who prioritise location over space.

The bedrooms range from a 7 sq m tiny single to a 20 sq m lux room, while some rooms have no windows.

KDesign has created the interior of Mimi's, which includes German mattresses, Italian Frette cotton line and under-floor heating. On the ground floor Henson's Bar & Social features original art from Andy Warhol, Henri Matisse and Pablo Picasso.

Strangemann said the group's real estate experience has enabled the company to create "exciting products" in prime locations. "Mimi's Soho is unique experience that is strongly distinct from the standardised chains, not only due its design and build quality, but also because of the in-house operational team," he explained.

"They share passion and competence at equal level and add soul to the hotel which makes it a joy for guests to stay."

Land Union Group intends to develop further hotels in London, alongside its first in New York.

Kettner's closes after acquisition by Soho House >>

Z Hotels to open London Piccadilly property >>

Nadler Soho hotel launches in London >>

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