The Caterer

Ibis recruits bunnies to market its 'Sweet Beds' – VIDEO

Ibis recruits bunnies to market its 'Sweet Beds' – VIDEO

Hotel group Ibis has made stars out of fluffy rabbits in a new short film aimed at highlighting the "ultimate comfort" offered by the brand's Sweet Bed by Ibis.

The short video was created by BETC London and filmed over two days the Accor-owned chain's flagship property Ibis London Blackfriars hotel and features 30 bunnies let loose in a hotel room on the hotel's 13th floor.

The bunnies enter the room one by one before hopping on to the bed settling down to sleep.

Karelle Lamouche, VP marketing Ibis brands Northern Europe, described the video as a light-hearted way of highlighting the company's new beds, which include high-tech mattresses, a luxury mattress topper and an engineered box spring bed.

Neil Dawson, executive creative director, BETC London, commented: "Bunnies snuggle up to each other and find cosy places to sleep. And what better evidence of the ultimate comfort of the "Sweet Bed™ by ibis" than for the bunnies to seek out and sleep there on their own."

Snuggling Bunnies

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.