Hotel group Ibis has made stars out of fluffy rabbits in a new short film aimed at highlighting the "ultimate comfort" offered by the brand's Sweet Bed by Ibis.
The short video was created by BETC London and filmed over two days the Accor-owned chain's flagship property Ibis London Blackfriars hotel and features 30 bunnies let loose in a hotel room on the hotel's 13th floor.
The bunnies enter the room one by one before hopping on to the bed settling down to sleep.
Karelle Lamouche, VP marketing Ibis brands Northern Europe, described the video as a light-hearted way of highlighting the company's new beds, which include high-tech mattresses, a luxury mattress topper and an engineered box spring bed.
Neil Dawson, executive creative director, BETC London, commented: "Bunnies snuggle up to each other and find cosy places to sleep. And what better evidence of the ultimate comfort of the "Sweet Bed™ by ibis" than for the bunnies to seek out and sleep there on their own."