Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

International events will help boost UK hotel industry

26 March 2009 by
International events will help boost UK hotel industry

Although the UK hotel industry faces another difficult year in 2009, a number of international events and the fall in the value of the pound may soften the impact, consultancy PKF said today.

Its Hotel Britain 2009 report, based on the performance of 548 hotels, representing over 88,000 rooms, found that UK hotels saw revenue per available room (revpar) fall from £74.33 in 2007 to £74.10 in 2008.

Occupancy was also down, dropping by 2.5% to 73.9%, although room rate increased by 2.3% to £100.33 across the UK.

Robert Barnard, hotel consultancy services partner at PKF, said: "There is no doubt that there are challenges ahead, but while this 2009 edition of Hotel Britain is the gloomiest yet, there are important positives to remember.

"The UK is hosting a number of international sporting events in 2009 such as The Ashes and the ICC World Twenty20 and these may boost UK visitor numbers."

Barnard also pointed out that Sterling has dropped to record lows against the Euro and the US Dollar and said this should encourage visitors from both Europe and North America who, in the last few years, have avoided the UK.

"Finally, while the luxury sector is slowing, the budget end of the spectrum is still reporting positive results and both Premier Inn and Travelodge have aggressive development plans for 2009," he added.

Weak pound could boost UK tourism >>

Mayor launches £2m tourism marketing push for London >>

Hoteliers look to the long-term for market recovery >>

Ten million tourism jobs at risk worldwide >>

Recession is worst since World War II, hoteliers told >>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking