Magnuson Hotels has announced a 24% increase in hotel reservations for the 2,000 hotels it represents in North America and Europe.
The consortium of independent hotels attributed the continued increase in booking and hotel rates, for the year to date, versus the previous 12 months, to the constant expansion of its worldwide reservation system. Global distribution is now achieved via Expedia worldwide, 2,000 internet channels and 650,000 worldwide global distribution system (GDS) travel agents.
"While increasing global economic and political instability makes it impossible to forecast, we advise hotel owners that it is possible to build a strong foundation independent of external events," said chief executive of Magnuson Hotels Thomas Magnuson.
"No company can increase travel to any market, but our data clearly confirms that increased market share and hotel rate can be accomplished with a combination of increased distribution and strategic pricing management."
Magnuson Hotels was launched into the UK a year ago and has since signed up 85 hotels. Magnuson said he expected the company's growth in the UK over the next 12 months would be "significant", with up to 500 hotels joining the company.
"With 63% of hotels outside of London not yet represented by GDS, there is a great deal of potential for Magnuson," he said. "With hotels facing so many external pressures, we want to be able to offer a lifeline to these businesses."
By Janet Harmer
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