Hospitality sweethearts 14 February 2020 The couples who make working together and living together a love story
In this week's issue...Hospitality sweethearts The couples who make working together and living together a love story
Read More
Search
The Caterer

Magnuson Hotels report 24% increase in reservations

07 March 2011 by
Magnuson Hotels report 24% increase in reservations

Magnuson Hotels has announced a 24% increase in hotel reservations for the 2,000 hotels it represents in North America and Europe.

The consortium of independent hotels attributed the continued increase in booking and hotel rates, for the year to date, versus the previous 12 months, to the constant expansion of its worldwide reservation system. Global distribution is now achieved via Expedia worldwide, 2,000 internet channels and 650,000 worldwide global distribution system (GDS) travel agents.

"While increasing global economic and political instability makes it impossible to forecast, we advise hotel owners that it is possible to build a strong foundation independent of external events," said chief executive of Magnuson Hotels Thomas Magnuson.

"No company can increase travel to any market, but our data clearly confirms that increased market share and hotel rate can be accomplished with a combination of increased distribution and strategic pricing management."

Magnuson Hotels was launched into the UK a year ago and has since signed up 85 hotels. Magnuson said he expected the company's growth in the UK over the next 12 months would be "significant", with up to 500 hotels joining the company.

"With 63% of hotels outside of London not yet represented by GDS, there is a great deal of potential for Magnuson," he said. "With hotels facing so many external pressures, we want to be able to offer a lifeline to these businesses."

Magnuson Hotels relocates to UK to take on Best Western >>

Magnuson Hotel consortium signs up 20 more UK members >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!