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Marston's ale nets cricket deal

23 August 2006

Marston's ale is to become the official beer of the England & Wales Cricket Board for the next three years.

The brand's owner, UK beer and pub group Wolverhampton & Dudley Breweries (WDB), has struck a three-year sponsorship deal with the cricket governing body.

The deal will also see the Marston's brand sponsor the England team when it heads off to Australia this winter to defend The Ashes. England's opening bowler Matthew Hoggard was unveiled as the brand's official ambassador.

Alistair Darby, managing director of WDB Brands, said: "It raises the Marston's profile even further across the length and breadth of England and Wales.

"This is hugely important in our ambition to grow not only Marston's Pedigree, but also Smooth, Old Empire and Burton Bitter.

By Tom Reed

This article originally appeared on mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to mad.co.uk and receive full access to their database of articles on these industries, click here.

Source: mad.co.uk

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