Mixed fortunes in April for European hotel industry

23 May 2012 by
Mixed fortunes in April for European hotel industry

The European hotel industry posted mixed year-on-year results for April 2012, according to data compiled by STR Global.

Demand for rooms was up by 2.1% across the continent, compared with April 2011, with Frankfurt and Brussels achieving the highest revenue per available room (revpar) growth out of the 31 tracked cities. Business in Brussels was boosted by the hosting of the European Seafood Exposition, while Frankfurt benefited from the biennial Light+Building trade fair.

London was one of five cities which ended the month with average daily rate (ADR) increases of 15% percent or more. Its ADR rose by exactly 15% to £129.94, while Brussels reported a 23.2% increase to £98.02, Tel Aviv was up 19.9% to £185.44, Frankfurt up 18.9% to £107.94 and Tallinn in Estonia up 16.3% to £52.77.

The largest occupancy increase took place in Bratislava, Slovakia - it rose 23.8% to 52.5% - while Athens reported the largest occupancy decrease, falling 13% to 53.4%.

Bratislava also recorded the largest drop in ADR, falling 13.1% to £50.66; and Athens reported the only double-digit revpar decrease, falling 19% to £39.22.

Meanwhile, Frankfurt achieved the largest increase in revpar, jumping 31.8% to £69.30.

Strong results for London and regional hotels in April >>

IHG reports strong first quarter results with revar up 7% >>

London hotels record a positive start to 2012 >>

By Janet Harmer

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