Rugby World Cup drives London revpar and ADR in September

The early stages of the Rugby World Cup helped boost revenue per available room (revpar) and average daily rate (ADR) in London, with both increasing by 6.5% during September, according to preliminary figures published by STR Global.

ADR and revpar jumped to £163.94 and £146.29 respectively, while occupancy levels remained high at 89.2%, with a slight decrease of 0.1%.

Room supply increased by 1.7% year-on-year, while demand rose by 1.6%.

According to analyst STR Global, performance in London hotels was mainly driven by the Rugby World Cup, which began on 18 September and will run through to the end of October.

The hotel data company said year-on-year revpar growth in the market moved into double figures on 16 September and remained in double figures for the duration of the month.

STR Global will release its full September results later this month.

Drop in London occupancy levels during August >>
High occupancy levels in July for London hotels >>
High occupancy levels in June for London hotels >>

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