The Derbyshire hotel bought by Serani Hotels

04 December 2017 by
The Derbyshire hotel bought by Serani Hotels

The Derbyshire hotel has been bought off US-based Starwood Capital by Serani Hotels for a figure in excess of £10m.

Ravi Ruparelia and Rajiv Nathwani of Serani Hotels have bought the four-AA-star, 157-bedroom hotel and appointed hotel management and consultancy company Countrywide Hotels to manage and develop the hotel. The hotel had recently operated under the Principal Hotel Company's De Vere collection.

A £3.2m refurbishment programme will take place over the next year, and the hotel will be repositioned and rebranded as a Holiday Inn.

Along with the refurbishment of the bedrooms and communal areas, there will also be the creation of 55 new bedrooms, a signature restaurant and the introduction of a Starbucks lounge within the new open lobby.

The property is the first hotel acquisition for Serani Hotels, with further acquisitions planned, although Ruparelia acquired the Hunton Park hotel separately under his own company SR Hotels earlier this year off a guide price of £10m. The hotel was also acquired from the Principal Hotel Company and formerly De Vere-branded, has been placed under the management of Countrywide, and has since been re-branded as a Mercure.

Ruparelia said the hotel will undergo a "full refurbishment", which Nathwani added would "bring the hotel to the full four-star standard it deserves".

Managing director of Countrywide Hotels, Darren Patt, said: "The existing team are great and already perform very well, Countrywide Hotels will build on this success with a hands-on approach to driving the owners' return."

Countrywide Hotels manages 10 hotels in the UK, including Harben House near Milton Keynes and Denham Grove in Uxbridge, Buckinghamshire.

Harben House hotel due to complete £3m refurbishment next month >>

Denham Grove hotel sold to owner of the Clay Oven >>

AccorHotels signs two new Mercure hotels >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking