Travelodge has opened a Skills Academy at its Coventry hotel in conjunction with the National Skills Academy for Hospitality.
The Skills Academy will host a customer service course each week and will be available for companies to hire for their own use. Open seven days a week, the academy is located in refurbished meeting rooms at the Coventry Travelodge, with state-of-the-art training equipment.
Travelodge hopes that the Skills Academy will help hospitality companies to develop customer service and management skills.
Guy Parsons, chief executive of Travelodge, said that training in customer service is key for hotel operators like Travelodge as it helps promote loyalty among the nine million customers it looks after each year.
"I believe the hospitality industry will benefit tremendously from skills academies, ensuring it is ready to serve the influx of customers the UK will see during and after the 2012 Olympic Games," he said.
David McHattie, chief executive of the National Skills Academy for Hospitality, said Travelodge's new academy is a great example of a big business supporting the industry and smaller businesses.
"This innovative training centre allows us to make the inspirational training solutions we identify more accessible and at the best value," he said.
"In challenging economic times both companies and individuals need to stand out from the crowd and the generosity of Travelodge means that more people will have access to the best development programmes that help build careers and businesses."
By Janet Harmer
E-mail your comments to Janet Harmer here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next job here with Caterersearch.com jobs