Budget hotel group Travelodge is investing £5m in launching a "premium economy" style bedroom offer for guests looking for additional comforts.
Around 1,000 SuperRooms will open this year with initial launches taking place in London in properties in Waterloo, Farringdon, Euston and City Road. More rooms, which will command a £10-20 premium above the classic room price, are expected to become available throughout London, Heathrow and Gatwick airports, and Bath, during 2017.
The design of the new SuperRoom incorporates a calming colour palette of blue, beige and taupe which, together with blackout curtains, is intended to create "a relaxing atmosphere for a restful night's sleep".
Luxury travel design agency Honour worked with colour consultant Suzy Chiazzari to create the new interior.
Chiazzari said: "From the first moment you step into the SuperRoom you sense a feeling of lightness and calm.
"The blue shade is reminiscent of the night sky night and transports you into a quiet space where you can relax and unwind. The beige and tranquil colours are earthy grounding tones, which create an inviting space that cocoons you while you recharge your batteries, leaving you refreshed and invigorated the next day."
Other key in-room features include multiple power and USB charging points, a Lavazza A Modo Mio capsule coffee machine, Hansgrohe Raindance three-jet adjustable shower, Samsung Slimline flat-screen TV, iron and ironing board, and a hot chocolate and KitKat.
Peter Gowers, Travelodge chief executive, said that the availability of a room upgrade, inspired by the airline offer of a premium economy cabin, will help Travelodge become "the favourite hotel for value".
"Our new SuperRoom adds an extra choice for customers who are spending more time working in the room, are staying longer or who just value that little bit more comfort," he added.
"For British business, the days of extravagance on expenses are long behind us. We are all used to airlines offering a premium economy cabin that bridges the gap between traditional economy class and an expensive business class offer. We wanted to bring that same choice to budget hotel guests."
Last month Travelodge announced that its annual revenue during 2016 increased by 6.8% to £597.8m. The company intends to open around 60 hotels over the next three years.