Aiming for excellence in any field, whether it is sport, academia or business requires a very focused and committed desire to be the very best at what you do.
Observe anyone who has achieved excellence and you will invariably find a passionate, dedicated and hard-working individual who refuses to be second best.
The hospitality business is no different to sport when aiming for excellence; to succeed you need to have a vision of what you want to achieve. This applies to any individual who wants to be the best, whether it be chef, sommelier, housekeeper, restaurateur or manager.
Aiming for excellence also applies to the leaders in the hospitality industry who wish to be recognised as running the very best hotel, restaurant, group hotel, contract catering company, etc. Achieving excellence is not just about the five-star/Michelin star market - it is being the very best at what you do within your own market segment.
During the past 30 years, the Cateys have recognised exceptional talent from every sector of the hospitality industry and these accolades have become a benchmark
for excellence. These awards have also helped many people aim for excellence in their own individual field.
To celebrate the 30th anniversary of the Cateys, Caterer & Hotelkeeper has invited 21 of the UK hospitality industry's most high-profile dedicated and committed operators. These inspirational speakers, all past winners of Cateys, will share their experience and the secrets of their own success.
The agenda covers all aspects of the hospitality industry, including a blueprint for a successful hospitality business, creating a winning team, knowing your customer, creating a winning product, balancing the books, maintaining standards, sales and marketing including social media, and future-proofing your business.
This will be an enjoyable and all-inspiring day from speakers with a track record of success. This unique conference could have a major impact on the future success of your own business and perhaps inspire you to review your future vision and mission.
Can you really afford to miss this great opportunity? The hospitality industry has never been more challenging and exciting than it is today, and to succeed you must continuously improve your standards and stay ahead of your competitors.
Please go to www.cateysconference.com for details.
Harry Murray MBE
Lucknam Park Hotel & Spa