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Top 100: Alex Reilley, Loungers

19 April 2018 by
Top 100: Alex Reilley, Loungers

Overall ranking: 33 (new entry)

Restaurateur ranking: 9 (new entry)

Snapshot

What we think Reilley is no longer overseeing the day-to-day running of Loungers, having handed the reins over to chief executive Nick Collins, but there is no denying the influence he has had - and continues to have - over the direction of the business.

Perhaps the company's single most effective weapon is its ability to fly under the radar. While it has grown to a size that, at least in terms of number of sites, rivals the larger casual-dining chains, ask customers and they are likely to believe that their local Lounge is an independent business. To an extent they are right - each has its own name and distinct identity - but Reilley has been clever to ensure that the scale of Loungers has remained relatively unknown, while simultaneously not being ashamed of the fact that it is becoming a big business.

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