Operators are being urged to get involved with the first ever National Hospitality Day on 18 September.
The campaign is designed to showcase the best of the industry and will see venues put on events, offers and activities to celebrate the sector and suppliers which support them.
It is being organised by sector charities Hospitality Action, Springboard, the Drinks Trust and the Licensed Trade Charity. Businesses are being asked to incorporate a fundraising element into their activities to support the charities.
Groups including Shepherd Name, BrewDog and ASK restaurants have signed up to take part, alongside chefs Angela Hartnett and Tom Kerridge.
Mark Lewis, chief executive of Hospitality Action, said: "The last 18 months have presented an unfathomable challenge to all our hospitality friends and family. With the worst of the pandemic hopefully in the rear-view mirror, we are calling on that family to join together to celebrate our wonderful industry."
National Hospitality Day is being endorsed by trade association UKHospitality. Chief executive Kate Nicholls added: "Our venues have been through hell over the last 18 months and the majority are still struggling to get back on their feet, even with restrictions now lifted.
"National Hospitality Day will rightly be a great celebration of everything we love about our sector, reminding customers of the intrinsic role hospitality plays in the social fabric of communities - and helping to raise money for our fantastic industry charities."
Operators are encouraged to show their support in any way they see fit. To find out more about how to get involved click here or contact Hospitality Action at email@example.com.
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