The Caterer

Praise for Pils

01 January 2000
Praise for Pils

HOLSTEN Pils’ £1.2m promotion was widely approved by the on-trade. Nearly 70% of licensees said it boosted sales, and bar sales rose by around 18%. It was based on the anagram “shell in tops” as part of the slogan “the stock with the red tops”.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.