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The Caterer

Praise for Pils

01 January 2000
Praise for Pils

HOLSTEN Pils’ £1.2m promotion was widely approved by the on-trade. Nearly 70% of licensees said it boosted sales, and bar sales rose by around 18%. It was based on the anagram “shell in tops” as part of the slogan “the stock with the red tops”.

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