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500 McDonald's open doors to 2.4 customers

25 June 2004

Fast-food giant McDonald's last week opened its doors to the public, but only 1,200 customers pre-booked a behind-the-scenes guided tour at 500 restaurants around the country.

The "Open Doors" day, which was initiated last year, took place on 16 June during Food Safety Week.

Andrew Taylor, chairman and chief executive officer of the fast-food giant, said: "A lot of people ask me what goes on behind the scenes in a McDonald's restaurant, particularly the ingredients we use, so now it's our opportunity to fling open the kitchen doors and let the public see for themselves."

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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