Hot sauce row breaks out on Twitter

A Twitter row has broken out between two restaurant brands after one was accused of stealing the other's idea for the name of a hot sauce.

Mark Gevaux, owner of street food brand The Rib Man, spotted a tweet from Tomboy Burritos & Beers in Glasgow's Ashton Lane that it was launching hot sauces called "Holy Fuck" and "Help, Mammy!".

Gevaux accused the business of stealing the name of his own hot sauce, also called "Holy Fuck", which he serves from his street food business, The Rib Man and sells online. His accusations were then publicised by others on the social network, including Guardian restaurant critic Marina O'Loughlin.

Gevaux tweeted the business to highlight the alleged infringement. "Consider this a cease and desist order concerning your use of my brand name #HolyFuck. My lawyer will be in touch," he said.

Tomboy Burritos & Beer responded by saying that the move was an "honest to goodness mistake" and that it was "all over a new name today".

It added: "We had no idea, Holy Fuck & Help, Mammy! were names we thought up while high on hot sauce, labels being changed today!"

It is now running a competition on Twitter to find a new name for its sauce.

The Rib Man can be found serving food outside the Boleyn Tavern in east London near West Ham's Boleyn Ground at each of the club's home games, and at Brick Lane Market in east London on Sundays.