McDonald's to trial new-look restaurants

15 August 2006
McDonald's to trial new-look restaurants

McDonald's, the worldwide hamburger giant, is understood to be trialing five new-look restaurants in the UK to improve its high-street image.

The garish red-and-yellow colour schemes of the traditional restaurants have been replaced by more subdued hues including khaki, lime, orange and russet. The new restaurants will also feature low-level lighting and stools and easy chairs.

The move is the first big marker put down by new UK chief executive, Steve Easterbrook, who was promoted to his new post this April. The changes fall within McDonald's strategy of reinventing itself under a programme it has dubbed "Plan to Win".

On a global scale, McDonald's is already seeing results. Earlier this month it said that sales at restaurants open at least 13 months were up 3.8% in July. Europe was a key part of this growth with same-store sales on the continent rising 5.3%.

In the USA, McDonald's has boosted takings by introducing premium coffee and new menu items including an Asian chicken salad and chicken wraps.

By Andrew Sangster

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking