New dining concept Huckster is among three food and drinks brands to sign property deals at Paddington Central with developer British Land.
Taking inspiration from the late 1980s lower Manhattan street scene, Huckster will serve coffee, cocktails and a selection of street food offers including burgers, sourdough pizza and vegan noodle soup.
The 4,700 sq ft space, which has been taken on a 15-year lease, will also house a karaoke bar with booths available for hire for up to 30 people.
Lords of Poké has agreed a 10-year lease for 840 sq ft, which will become the brand's second permanent site after Peckham Levels. It will serve the fresh-cut, Californian-inspired poké bowls sourced from sustainably caught fish.
Coco di Mama is the third new brand to take space at Paddington Central. The London-based Italian food and coffee operator has signed a 10-year lease for 1,100 sq ft where it will serve six daily changing pasta dishes in addition to specials and breakfast options. Since its launch in 2011, Coco di Mama has opened 20 locations across London.
Tim Haddon, British Land's head of campus at Paddington Central, said: "This is an exciting moment for Paddington Central as we focus on providing a diverse range of food and beverage options at the campus. Huckster offers a completely different experience to anywhere else in the area and Lords of Poké and Coco di Mama specialise in gourmet grab & go options.
"The lettings are testament to our investment in curating a vibrant canal-side destination for the local community, workers and visitors, and further strengthen the campus' reputation as a leading seven-day-a-week neighbourhood in central London."
The addition of these food and drink brands to Paddington Central form part of British Land's strategy to transform the campus into a vibrant, mixed-use, seven-day-a-week destination on the Grand Union Canal.
Since acquiring Paddington Central in 2013, British Land has invested £100m into the transformation of the campus' public realm as well as the construction of the newest office building 4 Kingdom Street, and aims to increase the amount of retail and leisure space on the campus in the future.
The offices at Paddington Central are home to businesses from across technology, telecoms and pharmaceutical industries including Microsoft, Vodafone, Kaspersky Labs and Splunk.