Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Restaurant offers football-free zone ahead of England's World Cup opener

Restaurant offers football-free zone ahead of England's World Cup opener

A Hampshire restaurant has banned the ‘f-word' and is offering a football-free zone as World Cup fever grips the nation ahead of England's tournament debut tonight against Tunisia.

It's not just England matches that are being shunned. Koop + Kraft, in the village of Cowplain, has banned the entire competition from the venue in its efforts to create a haven for non-football fans.

"We are making our restaurant a place to escape. Literally every venue around here is showing the football. Our idea has gone down really well so far," owner George Purnell told www.portsmouth.co.uk.

"People who don't like football want a place of solitude, somewhere to retreat and escape from the places where there will be big televisions and people shouting and screaming. There are a lot of people who just want to see business as usual.

"When there's a big event like this happening, if you don't like it then you're pretty stuck. That's why we are doing this."

Koop+Kraft was launched by Purnell and entrepreneur Kaz Miah in January 2018.

Hospitality recruitment specialists Adia have predicted that the industry could benefit to the time of £430m if England reach the final of the competition.

The "hospitality bounce" seen during Euro 2016 saw £116m spent in bars and pubs during the tournament.

Interior of Shankly Hotel Preston revealed >>

Luxury hotel set for world class facility for women's football in Cheshire >>

EXCLUSIVE: GG Hospitality appoints new chief executive to lead Hotel Football roll-out >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking