Danny Meyer's Union Square Hospitality Group (USHG) is to open a second Shake Shack in London in mid 2015, this time in Westfield Stratford City.
The news comes over a year since Meyer opened the first Shake Shack in the UK, in Covent Garden in July 2013.
The brand first started life in New York City's Madison Square Park. The new UK location will be on "The Street" in Westfield Stratford City and will feature an interior design that uses recyclable and sustainable materials including reclaimed bowling alleys made in Brooklyn, and retired rooftop water towers from Manhattan.
The menu will feature Shake Shack favourites including the ShackBurger, SmokeShack, ‘Shroom Burger and Shack-cago Dog. The majority of the ingredients and menu items are UK-sourced and the burgers are made with 100% Scottish Aberdeen Angus beef.
Shake Shack chief executive Randy Garutti said: "Ever since we opened in Covent Garden, we've been humbled by the passionate response from Londoners. With fans packing our Shack daily, we thought it was about time we built another Shake Shack. Westfield Stratford City feels like the right place and the right time. We can't get enough of London's booming food culture and we're looking forward to deepening our roots with our fans, local farmers, artisanal producers and community."
Nigel Sherwood, business director of Shake Shack UK added: "This is an area of London where we can really help to make a difference and continue Shake Shack's mission to Stand for Something Good."
Shake Shack is part of Danny Meyer's Union Square Hospitality Group which owns and operates some of New York City's most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern at the Museum of Modern Art, Maialino, North End Grill, Blue Smoke, Jazz Standard, and Untitled at the Whitney.