Restaurant group Tasty is to open a new site under its Wildwood format in the centre of Worcester.
The brand has agreed a lease for a 4,800 sq ft unit in Chapel Walk in the Crowngate shopping centre in the city.
When it opens in summer 2015, Wildwood will sit alongside the likes of Bill's, Carluccio's and the Green Room.
Matthew Baddeley, asset manager at the Crown Estate said: "We know that shoppers want more than just a functional shopping experience, which is why we've been working hard in Worcester to develop a high quality catering offer, bringing leading operators like Wildwood to Crowngate."
Jonny Plant from Wildwood added: "We are pleased to be opening in Worcester's Crowngate Centre, which has over the past two years established itself as a top destination for high quality dining in the region. Our main goal wherever we work is to provide great food, in a relaxed, welcoming environment and we are looking forward to bringing that philosophy to Worcester. We will be particularly focussed on the all-day offer and will be introducing daily specials including a selection of salads, freshly baked breads and exclusively imported products for the deli takeaway or restaurant dining experience"
Crowngate is Worcester's largest shopping centre comprising 59 retail units and four large stores providing 280,000 sq ft of retail accommodation.