Wimbledon Strada closed due to ‘disappointing trading and rising costs'

24 October 2018 by
Wimbledon Strada closed due to ‘disappointing trading and rising costs'

Strada has closed yet another of its restaurants due to disappointing trading and rising costs, this time in London's Wimbledon Village.

The troubled Italian restaurant chain closed 11 of its branches in England and Wales at the beginning of the year for the same reason, leaving it with 16 restaurants, and was one of the first high-profile casualties of the casual dining crisis.

The group's website now lists just six sites: in Cambridge, Sheffield, Portsmouth and three in London.

A note in the door of the restaurant reads: "It is with much sadness that we have had to close our branch at Wimbledon, due to disappointing trading and rising costs in an increasingly competitive market."

The notice added that staff have been offered the chance to relocate to other branches, and where this hasn't been possible the group has offered "the right level of practical and financial support".

Over the summer Strada announced a rebrand and "major investment" to create "a modern Italian dining experience" (pictured), initially focusing on its three major locations: Royal Festival Hall, More London and St. Katharine Docks in London. These sites were described as performing "incredibly strongly" and remain open.

Entrepreneur Hugh Osmond acquired 43 Strada restaurants from Tragus Group for £37m in 2014.

Strada to rebrand following spate of closures >>

Strada closes 11 branches due to ‘disappointing trading and rising costs' >>

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