YO! Sushi to launch new YO! To Go concept

30 October 2014 by
YO! Sushi to launch new YO! To Go concept

Japanese restaurant group, YO! Sushi, is to launch a new takeaway concept called YO! To Go in London's Charing Cross this December, in partnership with SSP.

The new 10-cover kiosk will offer hot and cold Japanese food on the move through a key London travel hub.

The new YO! To Go menu will feature classic sushi boxes and YO! favourites, as well as newly developed YO! To Go dishes including traditional Japanese hot dishes (such as Beef Teriyaki, Chicken Katsu Curry and Vegetable Yakiudon), snack packs and a range of drinks.

Vanessa Hall, chief executive, at YO! Sushi said: "Charing Cross is a busy thoroughfare benefiting from high footfall from local office workers, residents and tourists. We are really excited to be launching our first YO! To Go standalone format and believe customers will enjoy our diverse range of authentic Japanese hot classics and sushi boxes on offer as well as our striking, cool design. We are delighted to be working with SSP again to bring a slice of urban Tokyo to all commuters at one of London's busiest train stations."

Lucy Knowles, chief marketing officer SSP said: "We have developed a great relationship with YO! Sushi in the UK and overseas and we are very proud to be their partners in this first example of their new style of offer, YO! To Go. We are confident it will bring the YO! Sushi brand to an even wider audience in a fun, energetic way and we are looking forward to building on this launch."

Samantha Turner, head of retail, Network Rail said: "Network Rail are always looking at new, innovative designs to delight our customers and this is a great example of us working with our partners to utilise existing space to provide a fantastic ‘grab and go' offer at Charing Cross."

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