The Caterer

Super Break founder withdraws from bidding process

23 August 2019 by
Super Break founder withdraws from bidding process

By Amie Keeley

The founder of Super Break who was hoping to resurrect the failed brand has withdrawn from the bidding process.

Gordon Miller, who set up the short-break specialist in 1983 with a colleague before selling via a management buyout in 1990, said he had informed administrators KPMG of his decision today.

Miller had considered buying the remaining assets and relaunching the brand offering a “stripped-down” and fully bonded version of the operator.

But, he said: “We just couldn’t get comfortable in making a bid on the basis of what we have been told. We had a real wish to turn the business around and make it what it should be.”

He said he could not share more details on why he could not move forward with a formal bid due to a non-disclosure agreement but added that it was not related to the cost of bonding.

Super Break ceased trading on August 1 after parent company the Malvern Group failed to find investment or a buyer.

It collapsed with 400 customers overseas and 20,000 forward bookings affecting 53,000 customers.

In the 1983, Miller and his colleague Christopher Dunn bought British Transport Hotels for £1 from British Rail.

Initially featuring just 32 hotels, they added five Rank Group properties and renamed the business Superbreak. They acquired Golden Rail in 1987 and transformed the brand, growing the portfolio to 1,000 hotels.

Miller and Dunn sold the business in a Barclays-backed management buyout to directors Nick Cust, Mark Wray and Stuart Hope in 1990.

The pair retained a stake in the business and Miller was brought back by Barclays in 1993 to prepare Superbreak for a second sale, this time to Eurocamp in 1994.

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