Product Bubble Gum Ice Cream
USP It's blue, it's sweet and its authentic bubble gum flavour is designed to appeal to nostalgic adults as well as children.
Marketing The new flavour also had its own cartoon character - Jack the "Bubble Gum Kid" - to promote sales.
How supplied 4-litre, and 4.5-litre tubs
SupplierNew Forest Ice Cream
023 8087 1508