Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Customer comment cards from How's My Service

24 April 2008 by
Customer comment cards from How's My Service

Listening to your customers' views can have a significant impact on the bottom line, according to research into a US coffee shop chain.

It found that dissatisfied customers visited for just one year, spending a total of £100 in 47 trips, while highly satisfied customers made 86 visits a year and remained loyal for eight years, during which they spent an average £1,500.

To help caterers gauge their customers' opinions, the How's My group has launched a range of How's My Service comment cards for restaurants and retailers to display. These easy-to-use scorecards allow customers to grade the service, food and drink, and surroundings as well as add their own thoughts and opinions.

Available in 20 colourful designs, including a coffee cup and a wine glass, the cards allow customers to fill in their details or to e-mail their views anonymously to How's My.

They come in boxes of 120 that cost £49.95 exclusive of VAT and postage and packing.

The cards will be followed by the launch of a How's My Service website that will allow restaurant-goers to leave feedback online for any restaurants they have visited.

To buy it, call 01279 415480
How's My Service?

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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