Diageo launches recovery fund to support trade

10 July 2020 by
Diageo launches recovery fund to support trade

Diageo has launched a $100m global programme, Raising the Bar, to support the trade globally.

Diageo has partnered with a range of UK companies to offer support to the trade. Outlets can register interest for the programme online, while free digital training and support is available via the Diageo Bar Academy website. The programme is open to both independent outlets and managed operators.

Eligible outlets can apply for access to the following:

  • Permanent, high-quality, five-litre hand sanitiser units, created in partnership with CleanedUp, available free of charge. The units are delivered with 20 litres of hand sanitiser, donated by Diageo, and a basic hygiene kit containing PPE masks and gloves.
  • As disposable plastic vessels become more important for drinks service, a kit containing recycled, recyclable and environmentally friendly rPET takeaway drinks solutions and the education and tools to support recycling.
  • Bespoke mobile bar solutions created by Special Bar Services, fitted with protective sneeze screens to ensure outlets can maintain health and safety standards, alongside extra service points for outlets to serve draught beer and draught cocktails.

"We know how badly outlets need help to open their doors again," said Melissa Wisdom, on-trade sales director for Diageo. "We've partnered with a range of innovative UK operators to ensure business owners can provide a safe, welcoming space for customers to socialise and celebrate in a socially distanced way, and still have a great experience."

Raising the Bar
Raising the Bar

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking