EBLEX launches Fresh Start promotion

27 January 2010
EBLEX launches Fresh Start promotion

Fresh Start is a new promotional initiative to help increase sales of Quality Standard beef and lamb during the early months of the year.

EBLEX, a division of the Agriculture and Horticulture Development Board, has put together a kit which includes posters and menu highlighters to help promote specials and encourage diners to choose beef and lamb dishes.

The items carry the Quality Standard Mark to show customers that the beef and lamb served is sourced from a fully assured supply chain; ensuring high standards of animal welfare and resulting in consistently tender and succulent meat.

Also included in the kit is a selection of lamb recipe cards featuring cuts that are in plentiful supply at this time of year.

The Fresh Start promotional kit is only available to members of the EBLEX Quality Standard scheme. To order a kit or to register for the scheme and benefit from future promotions and marketing material contact the scheme hotline 0845 491 8787 or visit the EBLEX website.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking