EBLEX launches Fresh Start promotion

Fresh Start is a new promotional initiative to help increase sales of Quality Standard beef and lamb during the early months of the year.

EBLEX, a division of the Agriculture and Horticulture Development Board, has put together a kit which includes posters and menu highlighters to help promote specials and encourage diners to choose beef and lamb dishes.

The items carry the Quality Standard Mark to show customers that the beef and lamb served is sourced from a fully assured supply chain; ensuring high standards of animal welfare and resulting in consistently tender and succulent meat.

Also included in the kit is a selection of lamb recipe cards featuring cuts that are in plentiful supply at this time of year.

The Fresh Start promotional kit is only available to members of the EBLEX Quality Standard scheme. To order a kit or to register for the scheme and benefit from future promotions and marketing material contact the scheme hotline 0845 491 8787 or visit the EBLEX website.