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Electrolux white paper reveals chefs' buying behaviour

28 November 2013 by
Electrolux white paper reveals chefs' buying behaviour

Electrolux Professional has launched a white paper that provides insight into chefs' purchasing decisions, financing habits, and the top equipment they are buying.

The report reveals that 30% of chefs have replaced some of their kitchen equipment in the past three months, with the majority of these purchases for refrigeration equipment, mixers or combi-ovens.

It also shows that when it comes to buying new equipment, chefs' top considerations are for consistency, innovation and delivery of profit.

Stuart Flint, training and business development manager at Electrolux Professional, said: "When we commissioned the research we expected relationships to play a significant factor and what we found out confirmed this, as existing contacts were clearly earmarked as important in the buying process.

The new centre of excellence (pictured) brings Electrolux's professional, foodservice and commercial laundry divisions together under one roof. It also houses a training suite and showroom for the manufacturer and its partners, called the Innovation Centre, which is expected to service around 100 end users and partners in its first year alone.

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