Stocks and sauces supplier Essential Cuisine have launched a charity advent calendar with festive feast of exclusive prizes from product hampers and development days, to chef goodies, shopping vouchers and a brand-new iPad.
Running throughout November and open to kitchens across hospitality, entrants simply need to keep the Essential feed in their daily timeline, click on that day's door and correctly identify the food pictured.
For every entry, Essential Cuisine will donate 50p to industry charity Hospitality Action, helping the benevolent organisation continue their vital assistance to those who have worked, or are currently working, in the industry and find themselves in crisis.
Jonathan Harvey-Barnes, senior business development chef for Essential Cuisine, commented: "Christmas is such a hectic time of year for chefs and working kitchens that we wanted to bring the festivities forward, giving them the opportunity to scoop some truly exclusive prizes in time for the big day.
"At this time of year, especially, our thoughts go out to those less fortunate, which is why for every entry we will be donating 50p to Hospitality Action, helping them to continue their incredibly important work in supporting people in crisis. I urge people to take to social media this November, in support of this fantastic cause and to scoop a few early Christmas presents!"
To follow the campaign follow Essential Cuisine on twitter Tweets by essentialcuisin