New identity for Higgidy
26 January 2007 by Angela Frewin
The Higgidy range of gourmet handmade pies, tartlets and quiches has gained a new identity courtesy of Ziggurat Brands. Sussex-based Higgidy has built up a wide clientele for its unbranded pies among gastropubs, delicatessens, restaurants and small supermarkets since it was launched in 2003 by husband-and-wife team Camilla Stephens and James Foottit. Its new branded identity - dark coloured boxes with contrasting illustrations (by Mark Beech) and text in pink and blue and a peep-hole window to display the baked toppings - made its debut in Booths supermarkets and is now ready to roll out to other outlets.
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