Upwardly mobile 20 September 2019 The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
In this week's issue... Upwardly mobile The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
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The hip hop: craft beers, artisan ales and premium lagers

02 July 2018 by
The hip hop: craft beers, artisan ales and premium lagers

As the triumphal procession of craft beers and premium world lagers rolls on, John Porter reports on a sector with a thirst for cross-selling and upselling

Its move clearly throws down the gauntlet to operators looking to offer a beer range that gives consumers access to choice and innovation without overwhelming them. However, before getting too carried away, it's also worth paying attention to the cautionary note sounded by a YouGov poll published at the end of May, which found that consumers believe that the average pint of beer in the on-trade is priced 60p more than is reasonable. As the industry knows only too well, in a market where consumers are cautious on spending, perception of value for money is important.

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