Britain's Best Burger competition, sponsored by Hellmann's is now open for entries.
With recent research from Hellmann's revealing that 47% of consumers want either mayonnaise or garlic mayonnaise in their ultimate burger, compared with 45% who want ketchup.
In their hunt for the ultimate burger, Britain's Best Burger competition is open to all venues serving burgers, and comes with a grand prize of £10,000-worth of PR support for the venue that lifts the title to help make it famous for its burger.
Judges will be looking for evidence of originality, quality ingredients, chef skill, and a wide range of choice across the offer and great customer feedback.
Consumers have already had their say about what goes in their 'ultimate' burger, and now we want to know what operators have to offer."
Entries do not have to include Hellmann's mayonnaise
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