Badly made beds and dated linen would make hotel guests think twice about a return visit, according to 89% of respondents to a survey by independent laundry provider Clean.
In a new research report, Clean surveyed 1,000 UK hotel guests to understand what guests look for. Just over 89% of respondents desired pillows and a quilt with good bounce and were partial to a crisp laundered sheet. 34% of people opted for snuggle additions such as fluffy towelling robes and slippers on arrival as the extra they would enjoy the most. Extras such as chocolates on pillows proved not to be overly popular with just 11% welcoming the sweet treat, while one in three guests were eager to see complimentary toiletries in their room.
Unsurprisingly, almost three quarters of people rated ‘cleanliness in all areas' as a top factor when looking for a great hotel room experience, closely followed by clean, crisp and freshly pressed bed linen, which was a top factor for more than half of respondents.
When it comes to a good night's sleep, just over half of respondents favoured a quiet and peaceful room as a key factor to an enjoyable night's stay with a clean and plush bed to dive into getting the top vote with 60% rating it as the winning element to a sound slumber. Just 38% felt that having in-room temperature controls was a priority.
The survey revealed that UK consumers still value seamless service and a warm welcome above all else when it comes to a luxury hotel, with a third rating this the most important factor when forming their opinions. Just 14% of people preferred a bedroom that is modern and laden with technology, and just one in 10 felt that a turn-down service played a vital part in the experience.
Jason Miller, Clean chief executive officer, said: "The hospitality industry has long been one of our biggest markets and we wanted to understand more about consumers' attitudes and behaviours towards hotels stays. The industry has changed a huge amount in the last 10 years and having this insight not only helps us to understand what people expect from a hotel but it helps our customers and the wider industry to look at consumer behaviours on a bigger scale."
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