National wholesaler JJ Food Service has launched a smart app for Android phones, iPhones and tablets, designed to improve the overall shopping experience for customers.
Mushtaque Ahmed, chief operating officer at JJ Food Service, said: "Running a successful restaurant is a demanding job and our customers are busy people, so we've gone to great lengths to help them.
"We used three years' worth of transactional data to train the new machine learning model. Now, you can literally place your order in seconds."
Behind the scenes, a different mobile app has been created for drivers, replacing the formerly-used bulky hand-held devices. Also, Bluetooth temperature sensors have been added to the multi-temperature vehicles, enabling the business to track real-time data via drivers' phones.
JJ first launched its transactional website in 2008 and after five years, online sales accounted for 50% of turnover. "We went from being a 100% call-centre based operation to an e-commerce-driven business" added Ahmed.
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