Lavazza has announced a deal with influential food author and critic, Matthew Fort, as its brand ambassador for the second year running.
David Rogers, managing director at Lavazza UK explained: "Working with Matthew has been essential to achieving our growth ambitions within the haute cuisine sector in the UK. He is a great asset with a wealth of experience and influence. Most importantly, he is passionate about our coffee, our Italian heritage and our restaurant solution. He is a great friend of the company and it has been a very successful partnership to date."
Fort will be hosting a number of chefs' lunches highlighting Lavazza's position in the world of haute cuisine and the importance coffee plays in top-end and Michelin-star restaurants.
"I'm delighted to be continuing the official partnership with Lavazza. It's been a great journey so far," said Fort.
"I've always been a keen coffee man, at breakfast, for a mid-morning snap, at the end of lunch or dinner, and now I see that it's a key ingredient in some of the finest restaurants in the world."