Creamy smooth 100g Milka chocolate bars are already a hit in the UK and now Kraft has introduced 45g bars for a quick treat, supported by a £4.7m marketing spend.
The individual 45g bars, recognisable by their distinctive purple packaging, are available in Alpine Milk and Milka Daim (Alpine Milk Chocolate with crunchy Daim pieces) in cases of 24.
To buy it, callKraft Foods
0870 241 4820
ARE YOU A POTENTIAL AWARD WINNER?
The search is on to find the Caterer and Hotelkeeper 2010 Excellence in Food & Drink Award winners, and suppliers have until 18 June to enter. For full details see page 46 of this issue or go to www.excellenceinfoodanddrink.com