Mövenpick unveils Valentine-linked research on ice-cream

26 January 2012 by
Mövenpick unveils Valentine-linked research on ice-cream

Product Valentine research

The Truth Women are more experimental than men when it comes to ice-cream flavours, according to a survey of diners commissioned by luxury Swiss ice-cream maker Mövenpick. As well as being more passionate about their choice of ice-cream and expressing a keenness to experience different flavours and textures, women also tend to favour rich, creamy indulgent flavours, while men are happiest sticking to what they know best. As far as men are concerned, the most important consideration when choosing an ice-cream is portion size and making sure it will fill them up after a meal.

Share the love Sharing desserts are ideal for couples, as they offer plenty of scope to satisfy male appetites, while providing a selection of different tastes and textures to engage female diners and encourage their male companions to leave their comfort zone.

More information For a copy of Mövenpick Ice-cream's Guide to Increasing Dessert Sales call 01483 205500 or email enquiries.moevenpick@uk.nestle.com

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking