The strengthened EBLEX Quality Standard Mark Scheme which came into effect this month includes new standards and specifications for Quality Standard Mark beef and lamb.
The standards cover animal age, carcase classifications and maturation and have been added to the scheme by EBLEX as part of its aim to drive the continued development of the beef and lamb sectors.
Laura Bishop, EBLEX marketing manager (Quality Schemes), said: "The principal objective of the change was to elevate the scheme - with a real focus on quality - and to add value across the entire food service supply chain.
"All members of the scheme were consulted on the proposed changes last year and the feedback we had was very supportive. The enhancements were then agreed by the EBLEX board and subsequently communicated to scheme members in April 2012.
"Any food service business wishing to use the Quality Standard Mark and take advantage of the benefits of scheme membership must now comply with the new standards and specifications."
The new Quality Standard Mark Scheme has gained 165 new members in the four months since the announcement that it was strengthening the scheme.
By Lisa Jenkins
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