New Oat Squares provide a healthier snack option in United Biscuits' £54m go ahead! brand, which is growing by 10% a year.
Oat Squares are soft-baked bars of moist oats, sultanas and fruit-flavoured pieces that come in two varieties - Apple & Blackberry and Mixed Berry - and are sold in packs of five.
United Biscuits spent £2m promoting the go ahead! brand on TV during the summer.
To buy it, callUnited Biscuits