The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Parmigiano-Reggiano Cheese Consortium fights back against replicas

21 June 2016 by

The Parmigiano-Reggiano Cheese Consortium has announced its partnership with brand protection service NetNames to combat trademark infringements.

Under the agreement, NetNames will be monitoring to detect counterfeit Parmigiano-Reggiano products for sale online and removing websites using domain names containing the Parmigiano-Reggiano trademark.

Under European law, only cheese produced in specific provinces complying with strict specifications may be named Parmigiano-Reggiano, and since 1996 Parmigiano-Reggiano has been a protected designation of origin (PDO). In addition, the European Court of Justice ruled in 2008 that the name Parmesan is also protected.

Outside the EU, the name Parmesan is used for cheeses similar to Parmigiano-Reggiano because it is considered generic, but the name Parmigiano-Reggiano is unambiguously protected. While the denomination is protected throughout the EU, it is not effectively protected outside. This is especially apparent in the US, the largest market outside the EU, with exports of $150m a year.

Riccardo Deserti, director at Parmigiano-Reggiano, said: "Today, the internet is one of the main channels our product is marketed and sold through. The consortium decided to engage in this important partnership with NetNames in order to execute a significantly more targeted defence and surveillance of our name against infringements on the main online marketplace sites. We hope that from this agreement we can protect our dairies and consumers against counterfeiting, and therefore protect the reputation and integrity of our unique product."

Jim Evans, general manager of NetNames northern Europe, added: "Our specialist technology and expert analysts have the knowledge to identify the areas in which intellectual property rights are enforceable. This expertise will allow us to protect Parmigiano-Reggiano's trademark against infringements in the most proactive and effective ways possible."

Five different ages of Parmigiano Reggiano in five different textures, by Massimo Bottura >>

Tutored tasting: Protected produce >>

Oysters could return to the Solent >>

Strawberry fields under threat from National Living Wage >>

Are you looking for a new role? See all the current hospitality vacancies available with The CatererFONT >>

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking