Search
The Caterer

Rail Commuters Urn a Visit from Yorkshire Tea

11 July 2013 by
Rail Commuters Urn a Visit from Yorkshire Tea

Commuters travelling through York Station were treated to a proper brew from Yorkshire Tea's Little Urn after the trusty tea van appeared on platform four of the 134 year old station.

The tea-to-go event built on the success of Taylors of Harrogate and East Coast's partnership, which sees the train operator serve over one million cups of the luxury Yorkshire blend a year.

Customers are also able to share their tea experience through the social media campaign #teaonthetrain, which encourages commuters to show their allegiance and share pictures of their very own proper brew while travelling.

John Sutcliffe, out of home & convenience controller, Taylors of Harrogate said: "Tea on the train is a longstanding British tradition and we are delighted that two established Yorkshire brands have come together to create an experience that has gained such a cult following. Our close relationship with East Coast has enabled thousands of people to enjoy a proper brew when they travel by train and we were thrilled to be able to take it one step further and bring tea to York station.

"Yorkshire Tea is gaining huge momentum in the hospitality industry; we are the fastest growing major tea brand in retail and our brand reassurance is translating into commercial success for our out-of-home customers. Events like today really highlight the brand loyalty consumers have; when they buy Yorkshire Tea they know they are going to get a proper brew, making it a win-win for both operators and consumers."

Yorkshire Tea fans treated to a brew on the Pullman Orient Express >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.