Show Off Your Label is the theme for this year's Fairtrade Fortnight, which runs from 28 February to 13 March, and many suppliers are offering free PoS to help operators flaunt their support
The Fairtrade logo is now recognised by 93% of the population, according to the Fairtrade Foundation, which adds that 30 million people are aware of Fairtrade Fortnight, 10 million more than last year.
The Fairtrade system benefits 7.5 million people in the developing world. Closer to home, sales of Fairtrade wine grew by 40% by volume last year - and Cadbury's noted a 20% boost to sales of Fairtrade lines during last year's two-week campaign.
FAIRTRADE PRODUCT ROUND-UP
Fairtrade Promotional Hot Cups from Bunzl >> Eros Fairtrade coffee from Peros >> Fair Horizons Fairtrade wines deal from Matthew Clark >> Fairtrade Kit Kat Four Finger 70% Dark from Nestlé >> Price deals four four Peros Fairtrade lines >> Fairtrade Spiced Chai Latte from Drink Me Chai >>