Fage UK, maker of Total Greek Yoghurt, the number one selling Greek yoghurt brand in the UK, has launched a campaign to coincide with the time of year most commonly associated with healthy eating.
It will be based on the brand's Total+ concept, which demonstrates Total Greek Yoghurt's versatility and how to incorporate it into everyday meals.
The campaign will kick off with a series of TV ads followed by targeted digital, PR and social media activity. The ads also tie in with the newly launched Total Greek Yoghurt Cookbook, which provides over 120 recipes by Sophie Michell.
Alison White, head of marketing and communications for Fage UK, said: "We want to demonstrate that Total is so much more than a yoghurt. It's also a basic ingredient that can transform a dish into so much more. By adding things to it, you can create healthy, delicious food."