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Traditional British fruit cake wins Great Taste Award for Just Desserts

22 August 2012 by

Family-run Shipley baker and pâtissier Just Desserts has won a Great Taste Award for its traditional British favourite fruit cake.

The bakery, which produces hand-made desserts for food service, tried a number of recipes before it was happy with the quality, texture and taste combination of mixed fruit and classic strong pale ale.

James O'Dwyer, managing director of Just Desserts, said: "To win a Great Taste Award is to speciality food what Michelin is to fine dining and is a proven fine-food Oscar. We are absolutely delighted to have been given this accolade for our fruit cake and I'm so proud of the team".

The 2012 Great Taste Awards attracted a record number of entries. In total, more than 8,800 food and drink products from more than 2,500 companies were blind-tasted, tested and discussed by 350-plus judges, comprising fine-food retailers, food writers, chefs, restaurant critics and industry experts.

By Lisa Jenkins

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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