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Creativevents wins £5m contract at Brooklands Museum

Creativevents wins £5m contract at Brooklands Museum

Event caterer Creativevents has won a new five-year contract at Brooklands Museum, worth almost £5m.

The new deal is an early extension midway through the initial three-year contract won by the caterer in 2010. Creativevents will now look after all public catering and on-site hospitality for the museum.

Commending the work of Creativevents at Brooklands, museum director Allan Winn said the decision to extend the contract was "easy and logical".

He said: "They have brought nothing short of a revolution to our catering and hospitality at Brooklands Museum. Within a very quick time from taking over, they got to grips with the issues and delivered the bespoke offering and standards of delivery promised in the tendering process.

"As a result, we have seen like-for-like sales figures rise beyond our expectations, with public catering up by 49% in the first year and their unique retail experience now delivering an extra £100,000 from outdoor ‘pop-up' catering at our special events. Hospitality sales in the first 12 months were up 45% and previously lost clients have returned to us, mostly through word-of-mouth recommendations."

John Uphill, hospitality and special events catering director at Creativevents, said the caterer is now working with the museum to completely refurbish the hospitality suites.

"The museum exhibits, which include the Concorde Experience, are amazing and well received by corporate, social and wedding parties but the suites themselves are in need of refreshing," he explained. "This has also given us an opportunity to upgrade the AV facilities, heating and ventilation in the charming 105-year-old clubhouse.

The museum attracted more than 130,000 public visitors including group tours, enthusiasts and school groups last year, plus tens of thousands of hospitality, conference and function guests.

By Janie Manzoori-Stamford

E-mail your comments to Janie Manzoori-Stamford here.

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