Europe's first conference for the boutique and lifestyle hotel sector is to be held in London in June.
Hosted by the St Ermin's hotel on 13 and 14 June, the event - sponsored by the hospitality and real estate consultancy HVS - intends to address a gap in the market for operators, owners, analysts and investors in the growing boutique and lifestyle hotel sector.
Russell Kett, managing director of HVS London, said that boutique hotels had emerged as one of the winners of the recession as their aspirational qualities tended to prompt a high degree of loyalty from guests.
"The conference will provide a valuable opportunity for those involved in the sector to learn from leading industry experts, make new business contacts and discuss trends in the development of this successful and expanding sector of the market," said Kett.
"There has been impressive growth in boutique hotels over the past decade, largely prompted by the fact that developers have been able to make use of buildings and warehouse space that mainstream operators couldn't consider."
Subtitled Welcoming Today's Lifestyle Guest, the conference will open with a keynote address from Peter Tyrie, founder of The Eton Collection, and a pioneer of the European boutique hotel sector.
To book tickets visit www.boutiquehotelsummit.com.
By Janet Harmer
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