Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Soft drinks sales on the increase

29 March 2006
Soft drinks sales on the increase

Scotland's smoking ban presents a huge opportunity for pubs and bars to grow their soft drinks sales, according to a new report.

With the rest of the UK set to follow Scotland's example, the importance of soft drinks to the on-trade can't be overstated, according to report author Britvic.

The Soft Drinks Category Report 2006, which has been published each year for the past decade, shows soft drinks grew 5% in value in 2005 with sales of almost £2.4b.

Britvic sales director Andrew Richards said of the smoking ban: "I see it as an opportunity as it will create an environment where soft drinks play more of a role in the overall offering."

Soft drinks sales grew faster than beer or spirits last year and are now worth more than wine in terms of revenue.

Pepsi and Coca-Cola remained the leading non-alcoholic brands in pubs and clubs with just less than £900m of sales.

Within the soft drinks category, fruit drinks enjoyed the strongest growth, up 20% year-on-year to £196m.

R White's remained the top performing lemonade with sales of £192m and Britvic's J2O saw strong growth with sales up 17% year-on-year to £166m.

Soft drinks report highlights

  • Value of soft drinks jumped 5% in pubs and clubs
  • Soft drinks now worth more than wine in revenue
  • Cola and lemonade remain biggest selling soft drinks
  • Juices and mineral waters are the fastest growing soft drinks

By Chris Druce

Get your copy of Caterer and Hotelkeeper every week -

Sudoku Join the craze and play Sudoku online!
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking